Always excited about this time of year, because the symposium brings a lot of new announcements and energy. As someone who has attended several symposiums, here is my list of what I am excited about.

• To kick things off I plan on attending the general announcements.
  • Next is Now – Eric Stine the CEO of will be discussing the current state of the market. Hearing from the CEO always starts on a positive note.
  • CMO Michelle Boockoff-Bajdek will set the week of what to look ahead to.
• AI – This of course it is hot topic and there will be many presentations to attend for it. My advice is find the one you are interested in, but also try something out of your comfort zone. Here are some of the ones I am looking at.
  • Sitecore’s AI roadmap: How agentic frameworks will transform digital experience – Mo Cherif
  • Unleashing AI innovation: the latest features in Sitecore Stream for Platform DXP – Marcus Heath and Ivan Brygar
  • How Sitecore’s AI features can supercharge the five stages of the content lifecycle –
    Robert McGovern
  • Zero-click killed the SEO star: Optimizing content for an AI-first audience with GEO – Brandon Bruno
• Networking – Always good to see the people that you interact throughout the year in person. It is also an opportunity to make some new connections. I am excited to get to attend the parks with the MVP and Sitecore community.
• Looking at the agenda, I like to attend non-technical presentations that I feel are beneficial to RBA and our clients. Here are some of the presentations I plan on attending.
  • Designing inclusive experiences for everyone: Build a better journey map on Sitecore -Kelsey Lindell and Megan Mueller Jensen
  • Creating the copilots your marketing will actually thank you for – Vasiliy Fomichev and Martin Miles.
• New knowledge for developers. – As a developer we never stop learning. I am excited to attend presentations that will help me grow as a developer. Using the knowledge I gain I can show to my colleagues and bring new ideas to my clients. Here are just some of the technical presentations I am looking forward to.
  • Ready, set, launch: Running ASP.NET Core XM Cloud sites in production – Rob Earlam
  • Cutting Sitecore development time by up to 80% with AI – Rajitha Khandavalli and Kevin Suarez
  • Rethinking data modeling in the new content platform – Andrew Liu and Liz Nelson
  • Migrating an XM/XP module to XM Cloud Marketplace – Erica Stockwell-Alpert
  • You’ve been asking, and we’ve been listening: .NET is coming to platform XM/XP – Vignesh Vishwanath and Maxim Sidorenko
• Sitecore Run – Okay I needed to put this one out there as I hope to run with others. I love running and Sitecore maybe equally so I love it when the worlds collide.
• The meeting of the Robs. So we have a ton of Robs in the Sitecore world. I hope we can take a photo together. So if you are a Rob and are reading this let’s plan a date time.